Telecel Ghana launches M’ahitti Promo; 3 new millionaires to emerge

Telecel Ghana has raised the bar for customer rewards with the launch of its 2026 national consumer campaign, the Telecel M’ahitti Promo, which will see three customers become millionaires over the next four months. In a departure from its previous consumer promos, which crowned a single grand prize winner, this year’s campaign will award GH¢1 million to three lucky customers, announcing a new millionaire each month during the 4-month promo. Organised in partnership with digital company Kunim Global, the promotion will reward 12,000 daily draw winners with GH¢100 each, up to 48 weekly draw winners with GH¢20,000 each, and three grand prize draw winners with GH¢1 million each, making it one of the largest consumer reward campaigns in Ghana’s telecom sector.

Aneth Muga, the Director of Consumer Business, said this year’s promo is intended to encourage greater use of its digital ecosystem and ensure broader national participation. “Our customers choose Telecel every day, and this promotion is our way of rewarding that loyalty in a meaningful way. “This year’s is getting bigger and more digital.

Instead of announcing one lucky millionaire at the end of the campaign, we are announcing three millionaires. “We are rewarding customers across every region of the country, especially those who use our Telecel Cash and Telecel Play App for transactions,” Ms Muga said. Participation is free and open to all Telecel customers, who can opt in for free by dialling *500#, sending WIN to 500, or activating the promotion through the Telecel Play App.

Every GH¢10 or more recharge, bundle purchase or cash deposit earns entries into the daily, weekly and monthly draws, with customers receiving additional entries for using Telecel Cash and the Telecel Play App. The Telecel M’ahitti Promo introduces higher incentives for customers using the network’s digital channels. Customers who purchase airtime or bundles through Telecel Cash receive double entries, and those who join through the Telecel Play App receive bonus entries, with transactions on the digital platform also attracting double entries.

Weekly winners will be selected from all sixteen regions, giving customers across the country an equal opportunity to win regardless of location Every draw will be conducted under the supervision of the National Lottery Authority (NLA) and the Caritas platform to ensure transparency and com…